MSNBC is facing an identity crisis, which has lowered morale.
20-11-2022
By Aarti Rawat
Tiffany Cross' contentious departure isn't the only issue facing MSNBC.
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Morale at the left-leaning network is "in the sewer," and leftist hosts fear network officials won't have their backs because of Cross.
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Fearful people. Rashida Jones, MSNBC's president, is trying to restructure the network so the right won't be unhappy. Our core audience?
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Multiple people informed us that as soon as Jones took over in 2021, months after Cross was hired, "she had meetings emphasizing she wanted no sarcasm, no name calling.
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She seemed upset by unfavorable Fox News comments, a source claimed. Another NBC insider verified Jones' new direction, saying, "Like CNN, right down the middle seems to be the desire." The MSNBC identity is being taken away."
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"The tendency right now is everybody's kind of trending towards less divisive," the source added. Unlike her predecessor Phil Griffin, Jones "doesn't have a relationship with talent," sources said.
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Staffers miss Griffin, a "genuine MSNBC person," we're informed.
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"It's like Rashida doesn't like MSNBC. Her vision is unknown. Insider: "She has none." She's Andy Lack's crony and preoccupied with flyover states and Fox News' core viewership. They don't watch MSNBC."
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Team players Jones said, "She's worked with NBC News and MSNBC for about a decade and has good ties with talent." Rashida pushing the core audience is insane. In two years, she's given MSNBC fans more on all platforms.
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Many at the network worry Jones is overwhelmed. The second insider observed, "She's a wonderful No. 2, but she can't captain the ship."