Prince William and Kate Middleton's Christmas card was professional and joyful.
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A media coach told The List that the father of three doesn't seem intent on becoming monarch.
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Jess Ponce III: "The photo emphasizes accessibility. The photo presents them as a normal family. It's cheerful without appearing staged.
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"This implies candid, immediate, and a glimpse into their private life. It evokes regal intrigue."
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"This creates a sense that he is not focused on the spotlight of being a prince and future king," Ponce said, but the Prince of Wales is "regal," "standing strong and leading his family."
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"Direct eye contact or awareness of the camera is rare," he explains.
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"The king's recent Christmas card shows this. He concluded that the royal family's style is purposeful and consistent.